Family Circle Cup is Part of an Historical Moment in Sports Television
When Jack Jones and John Moreno approached Family Circle Magazine in 1973 to sponsor a women's professional tennis tournament, they wanted a company who believed in their goal of making the event shine above all others and be the measuring stick that all other tournaments would aspire to.
It meant asking a company to make a huge commitment and in the 1970's women's, sports were not always a solid investment. Family Circle Magazine took that risk by signing on as title sponsor in 1973 but it was a risk they embraced, after all, the magazine's mission has always been to empower women.
Family Circle Magazine along with Jones and Moreno took the lead in making the event stand apart by securing the first television coverage of a women's tennis event on a national network. NBC signed on and televised the first Family Circle Cup in May of 1973. It was an historic moment in women's tennis and gave the players an opportunity to showcase their sport to millions of viewers across the country.
As eight-time Family Circle Cup champion Chris Evert remembers, "It was the first nationally televised tournament on the women's tour, and all the players felt that was extra special. We knew NBC would be there for the weekend, and the semifinals and finals would be televised across the country and back then that was a big deal. Players on the Tour today do not think of television as a major incentive to play an event simply because today there are a lot more tournaments that are televised. But back then it was."
2004 Family Circle Cup
The 2004 event will be televised on ESPN and ESPN2, the nationâ€™s leading sports cable network as well as televised on Eurosport in select European markets. Over a four-day period millions of television viewers across the country and around the globe will watch the tournament unfold from Thursday, April 15 - Sunday, April 18. Donâ€™t miss the action on court, tune into ESPN and ESPN2.
2004 Family Circle Cup TV Schedule
||2 - 3:30pm
||2 - 3:30pm
||2 - 4pm
||1 - 3pm