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4th Annual LACOSTE Fashion Show, a Roaring Success
Just as the Family Circle Cup epitomizes women’s tennis, LACOSTE represents the essence of sportswear, and the two have come together to showcase the excitement and grandeur of professional tennis competition. LACOSTE, one of the world’s most well renowned brands with over 1,000 boutiques worldwide including a location at 248 King Street in historic downtown Charleston, returns for the fourth consecutive year as the official apparel sponsor of the Family Circle Cup. To continue the partnership in style, LACOSTE and the Family Circle Cup presented the clothier’s latest fashions for men, women and children at the fourth annual LACOSTE Fashion Show in the Rivera Theater on Monday, April 13th.
Since 2006, the LACOSTE Fashion Show has recruited local models to walk the runway on King Street in the newest LACOSTE spring fashions. Keeping in this tradition, men and women ages 18-23, and children ages 6-8, were invited to attend an open casting call for models at the Charleston Place Hotel to audition for the show. The models chosen at these casting calls appeared multple times throughout the fast-paced fashion show, wearing several outfits each after very quick outfit changes. Check out the photos for any familiar faces...here
As the official apparel sponsor of the 2009 Family Circle Cup, LACOSTE has generously outfitted Cup staff, as well as nearly 500 volunteers in the latest LACOSTE clothing. Although LACOSTE apparel is not sold on the grounds of the Premier Event, fans who would like to acquire LACOSTE items can do so at Charleston’s only LACOSTE boutique located at 248 King Street in historical downtown Charleston.
 The fourth annual LACOSTE Fashion Show, designed with the look and feel of New York Fashion Week’s Bryant Park event, was free to the public. Brook Ryan, radio host of 95SX “Two Girls and a Guy” morning show was the emcee for the event. The public recieved unique Family Circle Cup and LACOSTE merchandise.
The LACOSTE legend began in 1927 with René Lacoste, a tennis superstar of the 1920’s and multiple grand slam and Davis Cup winner, when he revolutionized men’s sportswear, replacing the long-sleeved, starched classic tennis shirts, with what has now become the classic LACOSTE polo. Seventy five years later, his legacy is the "World of LACOSTE,” with 1045 boutiques operating around the world and 77 boutiques and outlets in the US. The expansive collection consists of luxury sportswear for men, women, and children as well as footwear, fragrances as well as bags and leathergoods. In May 2001, Christophe Lemaire was named creative director of LACOSTE. He designs clothing with the same quality, comfort and relaxed elegance on which the brand name was built and which constitutes its uniqueness. www.lacoste.com
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